Peru, Bogotá and Medellín were the destinations visited by the hotel chain that was present at the events that took place from November 17 to 22.
Medellín and Bogotá as epicenters of the reunion
The EM Hotels chain attended the country's capital, Bogotá, the traditional Ladevi Workshops, an event that since 2020 brings together the most important tourism professionals and which this year aimed to search for strategies to support the reactivation of Colombia and the world in this economic sector. The company Ladevi Medios y Soluciones chose these two important cities in the country to hold workshops where participants found a space to meet again, share and generate alliances that were postponed by the health crisis of COVID-19.
The Director of Recruitment and Product of EM Hotels, Claudia Gray Batista, was in charge of the commercial management of the different hotels that are part of the broad portfolio managed by the organization.
More than 40 participants were present in the city of Medellín on November 18, where the attendees took good feelings and lessons to be applied in their commercial negotiations. Some of the attendees who were part of the group of participants were: EM Hotels Turkish Airlines. PriceTravel. Booking Assistance. Copa Airlines, among others.
Bogotá points to tourism growth
With an ambitious look at being the most touristic city in the country, the capital of Colombia carried out with great enthusiasm the 'Great Holiday Fair 2021', which was undoubtedly an innovative initiative that seeks to promote the offer of visitors to Bogotá and the entire region. This campaign was carried out within the framework of the week 'Reactiva Turismo 2021' that took place on November 20 and 21, in which people were invited to attend for free to learn about the different plans to travel at the time Christmas and New Year's Eve.
The EM Hotels hotel chain was present with the support of the sales director of the Andes Plaza Hotel in Bogotá, Patricia Argote, who on behalf of the hotel chain kept the appointment and was in charge of promoting the different travel packages in the center of Ágora Bogotá conventions, where travel plans and packages were offered to encourage guests to spend a different vacation and help with the reactivation of tourism in the city.
International expansion is a reality
At the head of the Marketing Manager of EM Hotels, Gustavo Pinedo Polo, the commercial management was carried out in Peru for the generation of new allies in cooperation with the Solange Reps agency, an event in which a space was held to show culture Colombian and the wide range of offers for the promotion of national and international tourism in both countries. The event, which had about 50 attendees, was also attended by representatives of the airline Viva Air and Procolombia.