VISION
In 2025, we envision ourselves as one of the most recognized multi-brand and multi-segment hotel operators and marketers in Colombia.

MISSION
At EM Hotels, we provide solutions for the conceptualization, construction, development, marketing, and operation of multi-brand and multi-segment accommodation services, with excellent hotel management and quality certified hotels. In order to achieve the satisfaction of the guests, the development of the potential of its collaborators and the highest profitability for investors.

LEADERSHIP
We are in search of new and innovative strategies that allow us to take on the challenges of the market and competition.

RESPONSIBILITY
We strive to do our operations economically, socially and environmentally sustainable, recognizing the interests of the different stakeholders and seeking the preservation of the environment and the sustainability of future generations.

INTEGRITY
We are characterized by our ethics, information transparency and the responsible use of power.

TRAINING
We create opportunities for growth and human development through training programs and plans.

KINDNESS AND FELLOWSHIP
We are courteous and cordial, and we always offer a smile to our internal and external clients, so that they feel at home and become part of our EM HOTELS family.

MULTIFUNCTIONALITY
We are able to satisfy your needs and expectations in any area and at any time.

CONCEPTUALIZATION
We define the concept of product-service that generates the highest profitability for investors based on the marketplace, market, location as well as the current and future competition.

CONSTRUCTION AND DEVELOPMENT CONSTRUCTION OF THE PROJECT
We advise the investor, depending on the product-service, on the architectural plan, the design of technical systems, and technological solutions, all in order to achieve the optimization of the investment, the operational efficiency of the hotel, and the safety of the guests.

COMMERCIALIZATION AND OPERATION OF HOTEL SERVICES
We have the knowledge and experience to achieve increases on the income as well as improvements in costs and expenses that can be translated into tangible competitive advantages.

At EM HOTELS, we pay tribute to two of the icons of the Colombian hotel industry: Eduardo Monroy Barrera (RIP) and Bertha Monroy de Monroy (RIP) who achieved, during their fruitful lives, the conceptualization, construction, development and operation of 7 hotel properties with a lot of success in various destinations in the country.

Our values and management are based on the successful work philosophy of Don Eduardo and Doña Bertha, recognized in the business environment for the different achievements and recognitions they achieved.

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