Nominated in the category 'Strategy of the year: adapting to the new normal', Procolombia recognized our transformation work in the midst of the pandemic.
The government tourism organization, Procolombia, announced on November 30 the finalists of the National Tourism Awards in its 2021 version, where we entered the nomination of 'Strategy of the year' that was focused on the capacity for adaptation and response that The organizations of the hotel industry had because of the health crisis due to COVID-19.
A united team will never be defeated
We are proud to belong to the podium of the three finalists who are exalted for their commitment and ability to face the difficult situation that affected the world, and that today gives us the opportunity to be recognized for not lowering our arms. We understood that it was essential to keep our work team to face an eventuality that nobody expected.
Each piece internally and externally helped us maintain resilience; adapting and appropriating the technological tools, we managed to continue operating, maintaining our work team and the relationship with our clients, collaborators and suppliers, understanding that these were crucial actors for us, as we were for them and the families who also suffered from the inevitable fear of suffering the consequences of unexpected confinement.
We face the challenges and we overcome them!
Thanks to the efforts and the capacity to adapt, we are an example of improvement that kept all its operational personnel, offering all the alternatives so that they were not affected in the least and gradually training us for the reactivation that arrived and found us prepared to return. to offer our services, prioritizing the care of all with an exhaustive control of prevention measures and respecting each of the guidelines established by health and government entities that brought us the certification of the biosafety seals endorsed by the Ministry of Health .
The reward came ...
We feel like winners because we take full advantage of digital migration to make ourselves strong there, understanding that it was the new way of selling ourselves, so we were forced to undergo a transformation in the web portal, social networks and implementation of new instruments such as the Chatbot, that helped us to continue to be present for the travelers who little by little were returning and that thanks to this work of web positioning, linked to the service for them, promoted us among the hotels preferred by tourists, becoming number 15 in 282 in the city of Cartagena according to the world's largest travel platform, Tripadvisor.
Today we are part of the top of hotels that are recognized for their great dedication and effort to get ahead and achieve success despite the complex situation of 2020, but it would be unfair to award ourselves this merit on a personal basis because we are aware that it was an integrated work where clients, suppliers, collaborators and all those who contributed to continue providing unforgettable experiences to our visitors.